The name is an asset. Reputation is priceless_
A talent's name is contracted, licensed and contributed to companies. Responsibility for what gets published, by contrast, is assigned to no one. OPX covers that gap with a single firm: the corporate practice the group needs as a business, and a specialized sub-package for the agency and for each talent.
Full corporate practice, in Spanish and English
OPX is a corporate, transactional and regulatory practice. It negotiates and executes with foreign brands, platforms and investors without an intermediary translating. These are the areas that support the group as a business.
Corporate, M&A and private equity
Corporate governance, shareholders' agreements, holdings, restructurings, investors, co-investments and joint ventures.
Commercial contracting
Sponsorship, endorsement, licensing, production and distribution.
Real Estate
Purchase and sale, leasing, financings, real estate investment vehicles and hospitality.
Compliance and anti-corruption
Integrity programs, due diligence, internal investigations, FCPA and UK Bribery Act.
Intellectual property
Restructuring of trademark portfolios and complex deals: personal-brand licensing, joint ventures with IP as a contribution, valuation, IP as collateral, and the sale of owned marks.
Litigation prevention
Contractual-risk review before signing; dispute-resolution, indemnity and exit clauses that settle conflict before it arises; defensible documentation of every deal, built to hold up before a judge. The cheapest litigation is the one that never happens.
Wealth and reputation ecosystem
A sub-package for the agency and for each talent. It does not replace what the group already has in place: it sits on top, audits, coordinates and covers what today has no one responsible for it.
Talent wealth structuring
Image, operating and investment vehicles; succession of the intangible; valuation of the catalog and the personal brand; assignment of rights over content produced by third parties.
Contracting with brands
Allocation of liability and indemnity among agency, talent and brand; content-takedown protocol; anti-corruption clauses; advertiser due diligence; insurance.
Reputation: from prevention to litigation
Pre-publication content review · crisis from the legal side: statements, fact audits, apportionment of liability · negotiation to protect reputation · right of reply · strategic litigation and defense in moral-damage (daño moral) claims.
Integrity and anti-corruption
Integrity policy (art. 25 of Mexico's General Administrative Liability Law); prevention of administrative and criminal liability for the agency and its talent; FCPA; corporate-fraud prevention; contracting with public entities.
Consumer, advertising and data
Profeco's Influencer Advertising Guidelines and consumer-protection law; sweepstakes and giveaways; personal-data protection (Mexico's 2025 data law).
Electoral matters
Political messaging, campaign blackout periods and government propaganda rules. The front where a single ill-timed post costs a fine per person.
One point of contact; teams that step in as the matter requires
Cross-functional team
One partner owns the relationship, with specialized teams that step in as the matter requires. The client does not move between departments or repeat their story at every table.
Threat management
On the reputation layer, defamation and privacy lawyers coordinated with intelligence, strategic communications, cybersecurity and physical security, under attorney-client privilege.
A 45-minute meeting
We walk through each line of the sub-package in detail, take a preliminary look at the group's structure and current brand contracts, and set priorities.
Get in touch — alejandro@opx.mx